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Can It Be? Already?

July 26th, 2012 by CourseSmart

End of Summer

I walked into Target yesterday and was literally bombarded by signs announcing the end of summer. Pencils and backpacks had moved in to the real estate previously occupied by bathing suits, which now hung in sad disarray along a back wall marked “Clearance.”

I am no longer a student, which means that, at least theoretically, August should feel about the same as July: my daily routine will not change, the weather will only continue to get better, and there are no tests looming on the horizon. However, I stood in Target yesterday and mourned. Summer cannot be over, gosh darn it! I have not eaten enough hot dogs! I have not swum in enough pools! I have not found nearly enough excuses to wear my neon blue pants!

We at CourseSmart have been ramping up for the “Back-to-School” season for a while now, but Target has made the announcement official: our care-free sunshine days are numbered. This devastating blow is softened by only one thing: the arrival of pumpkin-flavored everything. Enjoy the rest of summer, readers, and get ready to hit the books!

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Don’t Miss CourseSmart at EDUCAUSE 2011 in Philadelphia!

October 18th, 2011 by CourseSmart

Educause 2011 logo

 

CourseSmart is in the City of Brotherly Love!  We are descending on Philadelphia this week for the annual EDUCAUSE conference, a gathering of more than 4,000 educators, administrators, and thought leaders in the higher education IT industry.  In addition to chowing down on Philly cheesesteaks and doing our best Rocky impression on the stairs of the Philadelphia Art Museum, we look forward to networking with IT leaders and discussing new opportunities for providing students with equal and affordable access to digital course materials.  We will also be spending time with our publisher and institutional partners talking about our latest integrations with Desire to Learn, Pearson LearningStudio, and Blackboard Learn.

                                                                                              

We are thrilled to be a sponsor of the 2011 EDUCAUSE Annual Conference, a distinction which allows us to host two refreshment breaks on the exhibit floor on Thursday, October 20.  Stop by to chat with a CourseSmart representative about our latest innovations, or just to pick up some SWAG!  If you can’t make it to the refreshment breaks, be sure to see CourseSmart CTO, Tom Hadfield, give a presentation in the Gilfus Education booth (#1457) on Wednesday, October 19, from 10:00-10:40am.  Tom will be discussing the current and future state of digital course materials, and the changing consumption patterns of today’s students. And, if you will not be attending this year’s conference, get the latest news and updates from Philadelphia by following @CourseSmart­_ on Twitter.

 

We are looking forward to an exciting and informative week in Philadelphia, and we hope to see you there!

 

- Nani Jansen, Marketing Coordinator, CourseSmart

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Is Using Groupon a Good Deal for Higher Ed?

September 26th, 2011 by CourseSmart

Most of us use Groupon for things like discounts on dining and spa treatments. Some of us even score on skydiving and horseback riding lessons. But have you ever considered saving on something like a college education or another big-ticket item?

One of the latest deals from Groupon, a daily deals site offering steep discounts on everything from food to concert tickets, is for college tuition. National Louis University in Chicago, IL offered a Groupon for a class in their graduate program. The class, which is an intro to teaching course, has a cost of $2,232 for the semester. The Groupon price for the class was $950 which is a 57% savings.

Anyone can buy a Groupon, however in order to score the class deal the purchaser/user must have or should be working toward a college degree. And while anyone with an undergraduate degree can take the course, it does not mean automatic enrollment in the graduate program at National Louis University. The 10-week, three-credit course counts towards a graduate education and is meant to introduce students to a career in teaching.

This deal for education is a first of its kind and is also a good test to see whether consumers will begin using sites like Groupon to make other big ticket purchases. Most purchases on Groupon are impulse buys, often on things people will never actually use, which is why items up for purchase are usually lower cost things such as meals and beauty services. This is also why a host of sites like Lifesta exist where people can sell their unused Groupons at face-value.

Groupon offerings for big ticket items have cropped up before, most notably when the company partnered with a car dealership in Michigan to offer $200 for a $500 voucher towards the purchase of a new or used car. When the Groupon didn’t garner enough customers for the deal to “tip,” the deadline was extended several additional days before being deemed a flop because not enough people made the purchase.

By the close date of the Groupon offering, National Louis University was able to “tip” the deal for their three-credit course class. However, it remains to be seen whether future deals like this will also be a success. Would you buy a Groupon for a discounted education?

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