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2012 March – CourseSmart
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Archive for March, 2012

CourseSmart at CAMEX

March 5th, 2012 by CourseSmart

CAMEX CourseSmart Booth

CAMEX CourseSmart Booth

The National Association of College Stores is hosting its annual Campus Market Expo (CAMEX) in Salt Lake City this week, and CourseSmart is exhibiting alongside nearly 700 vendors seeking to get their wares into college bookstores across the country. Our booth (#6553 – come see us!) makes us the proud owners of 0.071% of the sprawling trade show floor, and we intend to make the most of our modest square footage.

Both on the floor and in the conference sessions, there have been fascinating conversations about the future of the campus bookstore. Bookstore-related jargon is circulating, and no buzz-word intrigues me more than “click-and-mortar,” which I heard today. Is there anything more satisfying than a mash-up word that is witty AND relevant? I can’t think of a better way to describe the next generation of bookstores, who exist in a market that now encompasses a confusing jumble of print and digital options. It’s no secret that the days of simple print texts are a thing of the past, and consumers are demanding choice.

This year, stores seem genuinely interested in getting more involved in the world of digital content, and we are so excited to partner with them in offering students options!

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